Advertising For Skeptics
Advertising For Skeptics
Hoffman, Bob
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Condition: New, UPC: 9780999230732, Publication Date: Sat, February 1, 2020, Type: Paperback ,
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5A bounty of heretical, unpopular, and aberrant thoughts about the ad industry. Bob Hoffman, author of Amazon #1 sellers "BadMen" and "Laughing@Advertising" looks at advertising's "decade of delusion" and comes away a skeptic. What went wrong? Just about everything.
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