2Let's face it, as an entrepreneur or small business owner, it's easy to get caught up in the day-to-day of growing your empire. Unfortunately, there is no one size fits all guidebook for people who are just starting out to follow. But the truth is, no matter what kind of business you are building if you don't have a solid foundation in place the storms that will inevitably come could cause you to lose everything you've worked for. In addition to hard work, there are important strategic - but often omitted - processes that must be implemented to help you create and sustain success within your business. But what are they, and how do you create them?As an entrepreneur whose first business failed, Tomas Keenan has learned the keys to building and sustaining a successful company. In his book "Unf*ck Your Business," Keenan outlines how you can build the solid foundation needed for your future and that of your company through the process of decision making based on defining personal and business core values. With personal stories and insights gained through years of trial and error, Tomas Keenan lays out easy-to-follow steps to guide you in defining your core values and then building your business around them.