7The SEO Way is designed to help start-ups, businesses, students, companies, beginners, marketers and entrepreneurs harness the power of search engines to grow their businesses and bring real value to their customers.

Search engine optimization, or SEO, is the collection of strategies, tactics and best practices used by businesses to get themselves in front of their audience on search engines. In today's world, this matters. Big time. Search is now the number one way people are finding products and services. If you aren't taking advantage of this, you will get left behind. The good news is that SEO is extremely accessible and you can master it, no matter what your current skill level or area of expertise.

This book will give you the tools and know-how to be successful and impactful. From technical details to the overall approach, you will learn how to get the nuts and bolts of your web properties in top shape, and how to create marketing and business strategies that continually grow your SEO strength for long-term results. Search engines are here to stay and their influence will only continue to grow. The SEO Way will help you simplify and holistically approach SEO to continually grow your business.

In the 3rd Edition of the book, I incorporated the latest updates to Search Engine Optimization, with a number of new chapters added.
The following sections have been added:

• SEO automation & AI
• Offsite SEO
• SEO Backlinking
• Local SEO & Google Business Profile
• SEO and accessibility
• SEO and Video Optimization
• Google Core Vitals
• Page creation SEO checklist 2022
• Website SEO checklist 2022

How is the book divided:
Intro to SEO

• What is SEO?
• SEO and Search Engines
• SEO and Digital Marketing
• 6 pillars of SEO
• Things You Need to Know About Digital Marketing
• The SEO & Digital Marketing Mentality

SEO Factors

• SEO and the Consumer Journey
• SEO and Company Goals
• White Hat vs Black Hat SEO
• Ranking Factors
• SEO & Search Intent

SEM & SEO

• SEM Over SEO
• SEO with SEM
• SEO as Part of SEM

SEO & Content

• SEO Content Audit
• Is SEO and Content Marketing Supposed to be Separate?
• SEO & Keyword Research
• Keyword Mapping
• On-Page Tags
• SEO and Content Automation & AI

SEO & Coding

• SEO & HTML
• CSS and SEO
• Code Best Practices
• Rules to having a successful site.
• 12 things to do after launching a new page on your site.

Technical SEO

• Common Technical SEO Mistakes
• Site Structure and SEO
• SEO Audits: Easy SEO Audit Guide
• 4 Free Tools to Audit Site Performance
• Google Core Vitals

SEO and Analytics, Reports and Data

• Key SEO Analytics Measurement Terms
• The Acquisition Report
• Google Analytics & SEO
• Google Analytics & Content

SEO and User Experience

• SEO and UX/UI
• Page creation SEO checklist
• Google Optimizer & AB Testing
• Accessibility & SEO

SEO Integration

• SEO & Google Search Console
• SEO and Bing WebMaster Tools
• Social Media Integration

Bonus Chapters

• Local SEO
• Google Business Profile
• SEO and Video Optimization
• Offsite SEO
• SEO and Site Migrations
• Dealing with SEO Experts and Agencies.