2If you're stuck going through the motions and you're ready to ignite a fire personally and professionally, this book is for you. The 1% Intention is a book about a 20-year veteran schoolteacher who's lost his passion, lost his energy, lost his FIRE-for his job, and for life. Joe Bigelow, aka "Mr. Big", is gearing up to start another school year, and even as he's walking into the building for the first in-service of the year, he's counting down the days until next summer.His principal has placed him on a professional improvement plan at school. His wife is encouraging him to start a personal improvement plan at home. Mr. Big's life has become one monotonous, go-through-the-motions day after the next. He's tired of it-and he knows something has to change-but what?Then, through what seems to be a strike of bad luck, Mr. Big meets an unlikely mentor who begins to put the puzzle pieces together, providing the guidance Mr. Big needs to regain his passion for teaching and wake up excited to tackle each new day.In this truly unforgettable guide, Brian Cain, international best-selling author and world-renowned mental performance coach, will show you how to close the gap from where you are to where you want to be by harnessing the power of 1% intention. Who will benefit from this book? Teachers, coaches, and school personnel who: -Are lacking the energy, drive, and passion they once had. -Want to become a better teacher, leader, or coach- but aren't sure where to start or how to stay consistent. -Want to improve engagement from their students/athletes and become a leader amongst staff. -Want to make EVERY DAY count, knowing without a doubt that they are making a difference and becoming their best self.-Want to learn how to develop a specific, personalized, measurable personal and/or professional development plan that reaps HUGE benefits long term. Rediscover your passion. Reignite the fire you once had for your career. Get better-intentionally-every single day: Own The 1% Intention now. PRAISE FOR THE 1% INTENTION"The 1% Intention should be required reading for every student and teacher. The principles taught in this book I applied daily when I was a Navy SEAL and SEAL Instructor. I also apply these same principles now as a father and business owner. If you want to succeed at anything, it all starts with setting your intention."Sean HaggertyFormer US Navy SEAL & US Navy SEAL InstructorCEO, Protector BrewerySan Diego's First and Only Organic Brewery"As a mixed martial arts fighter and former multi-division UFC Champion who lost his first title fight and title defense ever, you learn that setting your intention and moving from preference to principle makes all the difference. Brian Cain was my mental performance coach and in this book he shares a lot of what we worked on that helped me to become the fighter I was in my career."Georges St-Pierre13x UFC World Champion"Another gem by Cain. This book will change you."Eric DavisMiddle School Principal"Brian Cain has done it again. The 1% Intention is such a simple and powerful concept. I will be sharing this with my students every year."Dr. Rob GilbertProfessor of Sport PsychologyMontclair State UniversityCreator of the Success Hotline (973) 743-4690"A must read for any teacher working in an elementary, middle, or high school setting."Shane BacklundSuperintendentSelah School DistrictSelah, WA"Brian was so impactful as our opening day speaker that we asked him to come back for a second year in a row. This book and the principles contained within it sustained motivation and professional development in our staff like I have never seen in my 30+ years in education. This book really helps you move from temporary to legendary."Ann CardonSuperintendentSt. Joseph Public SchoolsSt. Joseph, Michigan