You Should Test That: Conversion Optimization for More Leads, Sales and Profit or the Art and Science of Optimized Marketing
You Should Test That: Conversion Optimization for More Leads, Sales and Profit or the Art and Science of Optimized Marketing
Goward, Chris
product information
Condition: New, UPC: 9781118301302, Publication Date: Tue, January 1, 2013, Type: Paperback ,
join & start selling
description
2

Learn how to convert website visitors into customers

Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work.

  • Conversion optimization is part science and part art; this guide provides step-by-step guidance to help you optimize your website for maximum conversion rates
  • Explains how to analyze data, prioritize experiment opportunities, and choose the right testing methods
  • Helps you learn what to adjust, how to do it, and how to analyze the results
  • Features hands-on exercises, case studies, and a full-color insert reinforcing key tactics
  • Author has used these techniques to assist Fortune 500 clients

You Should Test That explains both the "why" and the "how" of conversion optimization, helping you maximize the value of your website.

reviews

Be the first to write a review

member goods

No member items were found under this heading.

notems store

listens & views

Return Policy

All sales are final

Shipping

No special shipping considerations available.
Shipping fees determined at checkout.
promoting relevance through notable postings ]
share it, buy it, sell it ]

A notem is a post that highlights an experience, idea, topic of interest, an event ... whatever a member believes worthy of discussion. Each notem becomes a pathway by which to make meaningful connections.

notems is a free, global social network that rewards members by the number and quality of notems they post.

notemote® © . Privacy Policy. Developed by Hartmann Software Group