Marketing 4.0: Moving from Traditional to Digital
Marketing 4.0: Moving from Traditional to Digital
Kotler, Philip
product information
Condition: New, UPC: 9781119341208, Publication Date: Thu, December 1, 2016, Type: Hardcover ,
join & start selling
description
4Marketing has changed forever--this is what comes next

Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand--and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today.

Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.

  • Discover the new rules of marketing
  • Stand out and create WOW moments
  • Build a loyal and vocal customer base
  • Learn who will shape the future of customer choice

Every few years brings a "new" marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.

reviews

Be the first to write a review

member goods

No member items were found under this heading.

notems store

Goodnight Punpun, Volume 1

by Asano, Inio

Paperback /Paperback

$18.74

The Remarried Empress, Vol. 6

by Alphatart

Paperback /Paperback

$15.00

listens & views

ANIMOSITY

by SEVENDUST

COMPACT DISC

out of stock

$15.99

CLOUDS

by TRUE LOVE ALWAY

COMPACT DISC

$15.25

CHRISTMAS IN BETHLEHEM

by ROLOFF,ELISABETH

COMPACT DISC

$21.49

Return Policy

All sales are final

Shipping

No special shipping considerations available.
Shipping fees determined at checkout.
promoting relevance through notable postings ]
share it, buy it, sell it ]

A notem is a post that highlights an experience, idea, topic of interest, an event ... whatever a member believes worthy of discussion. Each notem becomes a pathway by which to make meaningful connections.

notems is a free, global social network that rewards members by the number and quality of notems they post.

notemote® © . Privacy Policy. Developed by Hartmann Software Group