Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks
Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks
Calkins, T.
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Condition: New, UPC: 9781137278753, Type: Paperback ,
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description
reate and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.
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