Global Strategic Management
Global Strategic Management
Lasserre, Philippe
product information
Condition: New, UPC: 9781137584588, Publication Date: Fri, December 1, 2017, Type: Paperback ,
join & start selling
description
7

Thoroughly revised and updated, this fourth edition of Lasserre's popular core textbook is a user-friendly introduction to planning and making decisions for businesses on a global scale. The numerous case studies and examples feature established multinational companies and SMEs still developing their international presence. The book blends academic rigor and a practical approach in a comprehensive guide to understanding strategic management in a global environment. Written by a world-renowned professor of strategy and international business, this new edition confirms Global Strategic Management as one of the most accessible, engaging texts on the market, one which students enjoy and find easy to learn from.

This is an essential textbook for MBA, Executive MBA and post-experience students studying global strategic management. In addition, it is an ideal text for undergraduate and postgraduate students studying global or international strategic management, or international business.

New to this Edition:
- New and expanded coverage of BRICs, born global firms, Corporate Social Responsibility and the underground economy
- More on e-business and the internet in global business
- A new video feature with business leaders explaining the practical implications and implementation of issues covered in the text
- Concluding long case study, tying together learning points from preceding chapters in an up-to-date, practical example

reviews

Be the first to write a review

member goods

No member items were found under this heading.

notems store

The Carl Rogers Reader

by Rogers, Carl

Paperback /Paperback

$17.24

How to Raise Kids Who ...

by Wenner Moyer, Melinda

Hardcover /Hardcover

$20.25

A City on Mars: Can ...

by Weinersmith, Kelly

Hardcover /Hardcover

$24.00

Bulle

by Fallet, Rene

Paperback /Paperback

$13.46

listens & views

THUNDERATION

by CRARY,DAN

COMPACT DISC

$10.75

FABRICLIVE 66

by AVERY,DANIEL

COMPACT DISC

out of stock

$8.99

HEAT LIGHTNING RUMBLES IN THE ...

by PATTERSON HOOD

COMPACT DISC

out of stock

$11.99

Return Policy

All sales are final

Shipping

No special shipping considerations available.
Shipping fees determined at checkout.
promoting relevance through notable postings ]
share it, buy it, sell it ]

A notem is a post that highlights an experience, idea, topic of interest, an event ... whatever a member believes worthy of discussion. Each notem becomes a pathway by which to make meaningful connections.

notems is a free, global social network that rewards members by the number and quality of notems they post.

notemote® © . Privacy Policy. Developed by Hartmann Software Group