The world's greatest leaders focus on three critical things: they are committed to accomplishing something that matters; they articulate a vision that others embrace; and they demonstrate a series of five commitments that make up the message of this book.

In Become, Mark Hannum, a leading Executive Coach, Consultant, Practitioner and Researcher in the leadership field, reveals the evidence-based secrets that surfaced from vast data Linkage has collected on leadership effectiveness. He details the five commitments that the best leaders make to themselves and their organizations:

- INSPIRE others to join the pursuit of a common vision
- ENGAGE every team member to contribute their best abilities
- INNOVATE key products or processes that lead to the goal
- ACHIEVE results by organizing people and aligning resources
- BECOME more self-aware and courageous as a leader