rategies to help women develop an entrepreneurial mindset

Entrepreneurship has always skewed male--from availability of funding to how-to books that assume a primarily male audience. And yet, 36% of all small business or franchise owners are women, and there are 13 million female-owned businesses contributing to more than $1.8 trillion in revenue. Now, with a fast-changing economy making traditional employment unsteady, there's never been a better time for becoming a "fempreneur."

In Launch Your Inner Entrepreneur, Charlene Walters provides the tools you need to successfully launch and grow your side hustle, start up, or small business. As a mentor on Entrepreneur magazine's "Ask an Expert" forum and developer of a digital entrepreneurship MBA program, Walters knows what you're facing--and can help you avoid common mistakes, find your niche, build up your personal brand and reach your entrepreneurial goals.

You'll find the practical, real-world advice necessary to create the opportunities you want by embracing ten Mindset Shifts, including:

• Embracing an Entrepreneurial Attitude
• Cultivating Financial Confidence
• Branding and Building Presence
• Leveraging Social Media Options
• Leading Your Startup
• Going into Growth Mode
• Rebooting, Repeating, and Avoiding Burnout Along the Way

Packed with smart tips and hard-won wisdom, Launch Your Inner Entrepreneur concludes with a special bonus section, the Fempreneur Action Plan--which includes a business concept and planning worksheet, visual brand style guide, resilience and setback survival exercise, and more--to help you put the Mindset Shifts into action, now.