With Macmillan's superior content delivered by LaunchPad (comprehensive course) or Achieve Read & Practice (e-book + online homework), Introducing Psychology keeps students turning the pages and fully engaged online. The remarkable author team (each an accomplished teacher and scientist; three of them popular general interest writers) introduce psychology's scientific foundations with offbeat, example-rich writing and engrossing online activities that make this anything but a typical textbook.

Shaped by the authors' ongoing research and user feedback, the thoroughly updated new edition centers on the theme, "For the love of science," and offers more study support with new Learning Outcomes
LaunchPad for this edition includes the popular Data Visualization Activities--a unique resource for building students' quantitative reasoning skills.