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"Enlightening." -- Steven Pinker

"Fascinating." -- Daniel H. Pink

"Insightful and engaging." -- Daniel Gilbert

"Stopped me in my tracks." -- Adam Grant

"An intriguing new way to think about a complicated emotion." -- New York

Why did Paul Gauguin abandon middle-class life to follow the path of a starving artist? What explains the massive success of Steve Jobs, a man with great ideas but weak programming skills and a questionable managerial style? How did Dean Karnazes--the famed "Ultramarathon Man"--transform himself from a directionless desk jockey into an extreme athlete who once ran fifty marathons in fifty days?
As the renowned emotion researcher Jessica Tracy reveals, each of these superachievers has been motivated by an often maligned emotion: pride. Its dark, hubristic side is well known, but Tracy shows that pride is also essential for helping us become our best, brightest selves. It makes us strive for excellence. In the right doses and the right contexts, it has been proven to boost creativity, motivate altruism, and confer power and prestige on those who display it. In Pride, Tracy explains how we can make this double-edged emotion serve us--rather than the other way around.

"A must-read for anyone pursuing noteworthy goals." -- Publishers Weekly