3Can You Rewire Your Brain? Since 2005, Lewis Schiff has been researching the behaviors of America's most successful people--self-made millionaires who built businesses around what they do best. In Schiff's eyes, this is the new American Dream: do you and do well doing it! Expect the best return on your time, on your investment, on your talents. In The First Habit, Schiff, who has interviewed over 1,100 self-made millionaires, including many of the most famous entrepreneurs in the world, describes the attitudes you must master in order to realize this dream.