Marketing Strategy: Based on First Principles and Data Analytics
Marketing Strategy: Based on First Principles and Data Analytics
Palmatier, Robert
product information
Condition: New, UPC: 9781352011463, Publication Date: Fri, January 1, 2021, Type: Paperback ,
join & start selling
description
2

Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students' decision-making processes and equip them for a world driven by big data. The second edition builds on the first's successful core foundation, with additional pedagogy and key updates.

Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies.

New to this Edition:
- Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies
- Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer discussion
- Expanded range of examples to cover over 250 diverse companies from 25 countries and most industry segments
- Vibrant visual presentation with a new full colour design

reviews

Be the first to write a review

member goods

No member items were found under this heading.

notems store

The Cardboard Kingdom #3: Snow ...

by Sell, Chad

Paperback /Paperback

$10.49

Salt Sugar Fat: How the ...

by Moss, Michael

Paperback /Paperback

$14.25

How to Play Piano: An ...

by Milnes, Heather

Paperback /Paperback

$7.96

listens & views

FOOTPRINTS OF JESUS

by HARRIS,WILLIE GOSPEL SINGERS

COMPACT DISC

out of stock

$12.75

BURNING HEAVEN

by DISTORTED MEMORY

COMPACT DISC

out of stock

$13.25

I THINK YOU HEARD ME

by CLAUDIO,ROCCHI

COMPACT DISC

out of stock

$16.99

Return Policy

All sales are final

Shipping

No special shipping considerations available.
Shipping fees determined at checkout.