Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business
Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business
Hall, Kindra
product information
Condition: New, UPC: 9781400211968, Publication Date: Wed, June 1, 2022, Type: Paperback ,
join & start selling
description
6

A clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world's most effective business storytelling strategies..

You keep hearing how story is the latest-and-greatest business tool, and that storytelling can do everything--from helping leaders better communicate to motivating sales teams and winning customers away from competitors.

But what stories do you need to tell? And how do you tell them?

In Stories That Stick, Kindra Hall, professional storyteller and nationally-known speaker, reveals the four unique stories you can use to differentiate, captivate, and elevate:

  • the Value Story, to convince customers they need what you provide;
  • the Founder Story, to persuade investors and customers your organization is worth the investment;
  • the Purpose Story, to align and inspire your employees and internal customers; and
  • the Customer Story, to allow those who use your product or service to share their authentic experiences with others.

Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business. She offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren't telling.

Every person, every organization has at least four stories at their disposal. Will you tell yours?

reviews

Be the first to write a review

member goods

No member items were found under this heading.

notems store

Bully, the Bullied, and the ...

by Coloroso, Barbara

Paperback /Paperback

$12.74

Puppies in Pjs Sticker Activity ...

by Hoerner, Linda

Hardcover /Hardcover

$1.89

Large Print Crosswords #1

by Joseph, Thomas

Paperback /Paperback

$11.21

listens & views

BACK UP LOVER

by BUCHANA,O.B.

COMPACT DISC

out of stock

$14.25

BAPTISM (UK)

by BAEZ,JOAN

COMPACT DISC

out of stock

$8.49

CHRISTMAS

by SKEEN,JAMES MICHAEL

COMPACT DISC

out of stock

$12.25

MYSTERY

by DIAMOND,LORI

COMPACT DISC

out of stock

$15.75

Return Policy

All sales are final

Shipping

No special shipping considerations available.
Shipping fees determined at checkout.
promoting relevance through notable postings ]
share it, buy it, sell it ]

A notem is a post that highlights an experience, idea, topic of interest, an event ... whatever a member believes worthy of discussion. Each notem becomes a pathway by which to make meaningful connections.

notems is a free, global social network that rewards members by the number and quality of notems they post.

notemote® © . Privacy Policy. Developed by Hartmann Software Group