4The Global Business Culture Guide is exactly that: a comprehensive guide designed to aide anyone doing business around the world, whether you're involved in global trade, working in an international project setting, employed by a multinational corporation, or otherwise dealing with foreign counterparts. The book explains fundamental aspects of global business interactions and discusses cultural influences on values, attitudes, expectations and practices. Most importantly, it gives country-specific advice on what to do, expect, and avoid in order to conduct business successfully in any of 50 countries around the world. Written by Lothar Katz, an international business coach and former corporate executive who worked with customers, suppliers, partners and employees, conducting negotiations and winning business in numerous countries around the world, and with contributing reviews from a large array of international business experts, The Global Business Culture Guide is a dependable reference.