7The history of the Stevens Point Brewery tells the history of Stevens Point itself. The city's identity is tied so closely to its brewery that they are considered synonymous. Indeed, the Stevens Point Brewery predates the incorporation of the city by one year. The lumber boom brought thousands of people to Stevens Point, and two enterprising German immigrants sought to make sure those pioneers would have a quality beer to call their own. The loyalty of the local residents kept the brewery afloat through the dark days of Prohibition and through the 1960s as small, regional breweries were closing due to mass consolidation. Community members have always made sure that theirs would not follow suit. The Stevens Point Brewery will forever be tied to its locale through more than just its name.