Visual Communication Design: An Introduction to Design Concepts in Everyday Experience
Visual Communication Design: An Introduction to Design Concepts in Everyday Experience
Davis, Meredith
product information
Condition: New, UPC: 9781474221573, Publication Date: Fri, September 1, 2017, Type: Paperback ,
join & start selling
description
rom? Are they abstract "rules" established by professionals or do they have roots in human experience? And if we encounter these visual phenomena in our everyday lives, how do designers use them to attract our attention, orient our behavior, and create compelling and memorable communication that stands out among the thousands of messages we confront each day? Today's work in visual communication design shifts emphasis from simply designing objects to designing experiences; to crafting form that acknowledges cognitive and cultural influences on interpretation.

In response, Meredith Davis and Jamer Hunt provide a new slant on design basics from the perspective of audiences and users. Chapters break down our interactions with communication as a sequence of meaningful episodes, each with related visual concepts that shape the interpretive experience. Explanatory illustrations and professional design examples support definitions of visual concepts and discussions of context. Work spans print, screen, and environmental applications from around the world.

This introduction to visual communication design demystifies the foundational concepts that underpin professional design decisions and shape our experiences in a complex visual world.

reviews

Be the first to write a review

member goods

No member items were found under this heading.

notems store

Zombie Bake-Off

by Jones, Stephen Graham

Paperback /Paperback

$16.64

I Can Change The World

by Beckford, Arlene

Hardcover /Hardcover

$15.75

Puddles

by London, Jonathan

Paperback /Paperback

$5.99

listens & views

PIANO WORKS

by MARTINU / ENTWISTLE

COMPACT DISC

out of stock

$14.75

BIS NEUN / VARIOUS

by BIS NEUN / VARIOUS

COMPACT DISC

out of stock

$15.99

CAFE VENEZIA / VAR (ARG)

by CAFE VENEZIA / VAR

COMPACT DISC

out of stock

$10.99

WAY OR THE ROAD

by NEXT CHAPTER

COMPACT DISC

out of stock

$16.99

Return Policy

All sales are final

Shipping

No special shipping considerations available.
Shipping fees determined at checkout.