W is written for the tens of thousands of college and university trustees who oversee the over 1,700 independent institutions in America. Written by three veteran higher education leaders, the book aspires to give these trustees the fundamental knowledge they need to understand the essential vital signs of their respective institutions and thereby be in the position to ask the right questions of management that help the institution avoid fiscal potholes while concurrently contributing to helping the institution move forward...and even flourish. These are very challenging times for tuition-dependent colleges which 95% or more of all independent institutions finally are. Like never before, Trustees are confronted with having to re-examine traditions and be open to changes that respond to today's economic and cultural changes.

"This book is a great guide that gives college trustees a collection of important questions to be asking, presented in a very readable format. It will be tremendously helpful to me going forward" Robert Morris, Chair, Board of Trustees, Elmira College, New York.

"If there is anyone who knows about proper trusteeship, and has the track record to prove it, that person is George Matthews." Dr. John A. Curry, Chancellor, Northeastern University, Boston

"This terrific book is a must-read for all college trustees; a great piece of work that is long overdue. Read it and you will learn. Use it and you will help your college succeed. Bravo!" Dr. Russel R. Taylor, Founder of the Taylor Institute for Entrepreneurial Studies, College of New Rochelle & Trustee Emeritus, Richmond University London, England.

"Here is an important read for all college trustees and presidents. Too many fine colleges are unnecessarily pointed toward fiscal extinction. Written with candor and practical optimism, the authors rightly call on colleges to rethink traditions and reinvigorate themselves in order to secure the viable and relevant future that is theirs to seize...or otherwise lose." Dr. Ralph A. Toran, Past Chair, Mount Ida College Board of Trustees, Massachusetts.

This book is a publication of the CES/Registry for College and University Presidents