8How do we account for the spectacular rise of Xiaomi phones?
This book explains it all, including these key points:
- The embedding of mobile Internet thinking, which is the backbone of the company
- Clever marketing to Xiaomi users, making them feel part of the company and its products
- Insistence on perfection in manufacturing
- Design aspects that reach the consumers' hearts and minds
- Integrating the Xiaomi phone into an ecosystem of products
- Strengthening the Xiaomi brand through fans of the phones
...and more ways this incredible company is reshaping the mobile phone market.

Lei Jun cofounded and chairs Xiaomi, the privately-held firm that is one of the largest Chinese smartphone makers, and was named the 87th-richest billionaire by Forbes Magazine, and is the 4th-richest person in China. The story of how he cofounded and developed Xiaomi smartphones in 2010 and how the company quickly grew into a world market leadership role in just a few short years has become a legend in entrepreneurial circles. In 2014, he was named "Businessman of The Year" by Forbes Asia.