Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word
Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word
Podmajersky, Torrey
product information
Condition: New, UPC: 9781492049395, Publication Date: Mon, July 1, 2019, Type: Paperback ,
join & start selling
description
rm specific actions--like buying tickets, playing a game, or riding public transit--well-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, you'll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy.

UX content strategist Torrey Podmajersky provides strategies for converting, engaging, supporting, and re-attracting users. You'll use frameworks and patterns for content, methods to measure the content's effectiveness, and processes to create the collaboration necessary for success. You'll also structure your voice throughout so that the brand is easily recognizable to its audience.

  • Learn how UX content works with the software development lifecycle
  • Use a framework to align the UX content with product principles
  • Explore content-first design to root UX text in conversation
  • Learn how UX text patterns work with different voices
  • Produce text that's purposeful, concise, conversational, and clear
reviews

Be the first to write a review

member goods

No member items were found under this heading.

notems store

listens & views

I COMMIT TO LOVE (MOD)

by HEWETT,HOWARD

COMPACT DISC

$13.75

IT'S JUST A PARTY

by SIMS,CARL

COMPACT DISC

out of stock

$15.49

DECOMPOSITION

by CROSS STITCHED EYES

VINYL LP

out of stock

$15.25

BUENOS AIRES TANGO 2 / ...

by BUENOS AIRES TANGO 2 / VAR

COMPACT DISC

out of stock

$17.99

Return Policy

All sales are final

Shipping

No special shipping considerations available.
Shipping fees determined at checkout.