UX Strategy: Product Strategy Techniques for Devising Innovative Digital Solutions
UX Strategy: Product Strategy Techniques for Devising Innovative Digital Solutions
Levy, Jaime
product information
Condition: New, UPC: 9781492052432, Publication Date: Thu, April 1, 2021, Type: Paperback ,
join & start selling
description
s at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative digital solutions that people want.

Author Jaime Levy shows UX/UI designers, product managers, entrepreneurs, and aspiring strategists simple to advanced methods that can be applied right away. You'll gain valuable perspective through business cases and historical context. This second edition includes new real-world examples, updated techniques, and a chapter on conducting qualitative online user research.

  • Define value propositions and validate target users through provisional personas and customer discovery techniques
  • Explore marketplace opportunities by conducting competitive research and analysis
  • Design experiments using rapid prototypes that are focused on the business model
  • Conduct online user research to gain valuable insights quickly on any budget
  • Test business ideas and validate marketing channels by running online advertising and landing page campaigns
reviews

Be the first to write a review

member goods

No member items were found under this heading.

notems store

iPad Pro 2020 User Guide: ...

by Anthony, Samuel

Paperback /Paperback

$8.74

Obfuscation: A User's Guide for ...

by Brunton, Finn

Paperback /Paperback

$11.96

Amazon Fire TV Stick (User's ...

by Baldwin, Will

Paperback /Paperback

$7.67

UX Strategy: How to Devise ...

by Levy, Jaime

Paperback /Paperback

$29.99

listens & views

EARLY TRANE (UK)

by COLTRANE,JOHN

COMPACT DISC

out of stock

$15.99

LIVE AT THE STARLIGHT

by GALILEO QUARTET

COMPACT DISC

out of stock

$10.99

ERES SUFICIENTE

by SANTIAGO,JOSUE

COMPACT DISC

out of stock

$15.75

Return Policy

All sales are final

Shipping

No special shipping considerations available.
Shipping fees determined at checkout.