8Genderblindness in American Society: The Rhetoric of a System of Social Control of Women rhetorically analyzes discourses of the current genderblind system of social control that seeks to render gender as irrelevant in public life. As an ideology, genderblindness shapes women's experiences in the public sphere by working to limit our understandings of gender and to separate the continued marginalization of women from ideas of gender discrimination. Taking a critical rhetoric perspective, Lucy J. Miller examines the discourse of genderblindness in the contexts of the gender wage gap, abortion rights, rape culture, and tech culture.