4From the creator of "Developing Innovative Ideas for New Companies", the #1 online course in entrepreneurship with over 800,000 learners from 175 countries, this is your guide for identifying your next entrepreneurial idea.

In The Opportunity Analysis Canvas, Dr. James V. Green shares how to become more effective in identifying and analyzing entrepreneurial opportunities by answering three key questions.

• Why are entrepreneurs successful?
• How can we understand and develop our thinking to be better entrepreneurs?
• What are the keys to developing winning entrepreneurial ideas?

Distilling vast amounts of research in psychology, sociology, and economics into a practical how-to guide for aspiring and active entrepreneurs, Dr. Green presents a whole new understanding of entrepreneurial mindset and action.

At its core, The Opportunity Analysis Canvas contains a powerful argument that anyone can be a successful entrepreneur by thoughtfully examining themselves and the business opportunity. By harnessing these insights, we can transform our ideas into businesses that are lasting successes.