"If I build it, they will come." The fantasy of every new entrepreneur. The reality is that great products and services are built on feedback and being in front of the right audience. Too many new businesses are building an idea into a product and then searching for the right audience. This is especially true in the bootstrap-your-way-to- bankruptcy model in the author, coach, and speaker world. Pitchslapped is a unique look at how to assess your audience, get feedback, and build your products to meet audience needs instead of building a product and finding your audience later.

A feedback loop and relationship building is the best way to build sustainable products and services. Forget the digital world, consumers are tired of clicking and not building relationships. They want to purchase high- ticket programs from real people, with real expertise, that get real results. If you are an entrepreneur who is struggling to sell your products and services, it is time to stop pitching and start building relationships that provide the listening necessary to build and deliver great products in a way that your audience understands. Stop relying on clicks and social proof and start relying on "Pocketbook Proof".

This book is designed to walk you through a process that creates connection with an audience that you can test and from whom you can get feedback. Most people have been indoctrinated into a process that asks them to build social proof and invest in coaching programs to attain skills without really understanding who their ideal audience is and how to effectively connect with them. Social proof is not the way to run a business. You are looking for pocketbook proof, which means that you need to intimately know and understand your ideal consumer. Who are they, where are they, and why do they purchase?

This process is a shift from guessing about pain points, benefits, and who to connect with to following patterns of engagement, having real conversations, and getting feedback that leads to higher conversion and sales closing. By taking a fresh look at your consumer and marketing, you will create more meaningful connections with the right clients and replicate those results into a sustainable business.