1Design thinking is a powerful thinking tool which could drive a brand, business or an individual forward positively. It is also a part and parcel way of thinking that designers go through in their minds in every single design project. Thinking like a designer can transform the way organizations develop products and services on the front end, while improving processes and strategy to the backend. It is a way of simply thinking and ideating on a solution to address a problem or better meet a customer need. It is a process focused on solutions and not the problem.

In this book you will:

- Understand key characteristics of design thinking
- Understand the 5 action phases of design thinking -
Empathize, Define, Ideate, Prototype and Test

- Empathize- Understand your customers / users
- Define- Define clear project / business objectives
- Ideate- Explore ideas and solutions
- Prototype- Build and visualise ideas
- Test- Review and decide best idea

This book will help you:

- Clarify and solve problems better
- Understand your users
- Communicate in visuals confidently
- Innovate ideas and inspire others
- Experiment quickly and at little cost

This book is useful for:

- Non-design and design professionals who are involved in innovation, change management, trend-making, problem-solving and quality improvement industry
- Business and startup owners interested in providing good products and services for their customers
- Freelance designers and design students who want to make a difference in the marketplace
- Design trainers interested in delivering design thinking workshops
- Innovation, creativity and design enthusiasts
- Design thinkers