2The Pocket Guide to a Sales Career is written to help anyone who wishes to make a career in sales. Tony Yardley is not a regular author who wishes to promote a small part of his job as his inspiration. He has spent over 50 years in sales and he wishes to pass it on to anyone that is seriously considering taking it up as a career. It is aimed at people leaving school or college or anyone changing careers in mid-life.
This book tries to cover as many aspects of sales as possible including interviews with professionals. Some of these might items might seem basic depending on your experience but please persevere, because a reminder of what you already know can be as good as learning it the first time.
A successful career in sales will give you a skill set that you will be able to transfer to many other businesses, whether you're employed or self-employed, and will always give you an income even into old age.
Selling is not about getting someone to buy what they do not want. In fact, it is about selling something to someone that improves their business or their life.
Success in any business is to identify a market and supply that market.