in the publishing and printing industry, this bible provides all the information needed by anyone who wants to print and produce any type of document whether a book, a magazine, a poster or a brochure.
Graphic designers, editors, production controllers, and those working in communications and marketing will find all they need to know and understand in this must-have book that clearly and authoritatively presents the theoretical facts and the technical information, but also deals with the human know-how.

Richly illustrated and produced to a very high spec, this key companion covers the whole process of production step-by-step, from initial concept to the achievement of a printed object. It provides many practical tips, alerts on the traps to avoid and answers those tricky questions that you may be afraid to ask.