9Employer Branding & Recruitment Marketing Strategies to Attract Millennial Talent. It's predicted that, by the year 2025, more than 75% of the global workforce will be made up of Millennial talent. Some call them Gen Y; others label them Millennials. Whatever you wish to call this generation, it's true to say that those born between the early 1980s and the late 1990s think differently, act differently, and ultimately react differently to any other age group. They have different ambitions and views on work to those that came before them. The consumer's buying dynamic has changed: often a customer interested in buying a product has done 60-70% of their research before a salesperson gets involved. This is exactly what is happening in the job market with candidates and employers - so when it comes to recruiting the best talent, you need to get this right. Employer branding and intelligent recruitment marketing is vital to attract and engage the Millennial generation of talent. This book will help you become a winning employer of choice. Be remarkable. Become a "Talent Magnet".