7The future success of your business depends on how well you market it. With effective marketing, you can help your business climb to great heights. On the other hand, ineffective marketing can cause you to stall or even fail to launch. Therefore, your marketing strategies need to be carefully considered.Today, we live in a digital world where everyone is connected online. With billions of internet users worldwide, it makes perfect sense for every business to have a website and an online presence. Having worked with hundreds of businesses to date, I have noticed that many business owners pay little attention to driving future customers toward their online presence through organic and paid search marketing. What these business owners don't realize is that driving customers to your online presence translates to making your business more visible to customers and prospects. Who wouldn't want that?My name is Joshua Harrell and I want to help you navigate all of the digital marketing options you have at your fingertips. And, there are so many. In this book, you'll get my no-nonsense advice on the latest trends and best practices so you can put them to work for your business right away.