Breaking the Stigma: Racism, the Opioid Endemic, Lies, and Inviting Grandma to the Dispensary
Breaking the Stigma: Racism, the Opioid Endemic, Lies, and Inviting Grandma to the Dispensary
Berry, Charlena
product information
Condition: New, UPC: 9781544528922, Publication Date: Tue, March 1, 2022, Type: Hardcover ,
join & start selling
description
2Stigma is a process by which the reaction of others spoils normal identity.

-Erving Goffman


As a cannabis retailer, you face the same challenges as every business today, but there are more obstacles for you than the local brick-and-mortar shops or dominating online stores.


Being successful means creating a customer experience fueled by a thorough understanding of the consumer. For retailers in the still newly forming cannabis industry, this knowledge only comes from breaking through barriers of a deeply ingrained stigma-one with catastrophic consequences.


In Breaking the Stigma, Fortune 500 business executive Charlena Berry provides a framework for becoming a prosperous cannabis retailer, showing you how to overcome your product's negative connotations and impart vital, need-to-know truths about your industry. With first-hand experience with the devastating opioid endemic, Charlena's fight for cannabis's legitimacy is a personal one. She shares decades of business insight to show you how to gain market share using traditional retail strategies to improve the customer experience and ultimately gain profitability. Insure your business and product sustainability and be part of the solution to society's deadliest problem with this emotionally driven, fact-based strategy for long-term success.

reviews

Be the first to write a review

member goods

No member items were found under this heading.

notems store

listens & views

BRIDGES TO BABYLON (RMST) (REIS)

by ROLLING STONES

COMPACT DISC

out of stock

$12.99

1986 (EP)

by DELETE

12-INCH SINGLE

out of stock

$12.99

MUEVETE: LEARN SPANISH THROUGH SONG ...

by SPANISH PLAYTIME

COMPACT DISC

out of stock

$15.75

ALREADY DROWNING

by BAKER,AIDEN

VINYL LP

out of stock

$26.99

Return Policy

All sales are final

Shipping

No special shipping considerations available.
Shipping fees determined at checkout.