5HOW YOU CAN PROFIT FROM THE MASSIVE DISRUPTION OF RETAIL Since it's inception in 1995, Amazon has become the world's largest online retailer, accounting for almost every second dollar spent in online retail in America. As a result, it has become one of the most valuable companies on the planet, creating unprecedented opportunities for entrepreneurs to develop global income streams, irrespective of where they live. In this powerful book, Hudson reveals his hyper-logical yet counterintuitive approach to successfully launching consumer brands on Amazon, and why now is the perfect time for anyone with a great product idea to partner with this global juggernaut.