Email Marketing Rules demystifies this vital channel, taking you step by step through 150 best practices, providing extensive tactical checklists, and giving you strategic frameworks for long-term success.

Updated and greatly expanded, the 3rd Edition of Email Marketing Rules will help you...

• Set the right program goals by understanding "deep metrics" and properly interpreting campaign, channel, and subscriber metrics
• Build high-performance lists by identifying valuable subscriber acquisition sources, using appropriate permission practices, and managing inactives wisely
• Ensure your emails are delivered by understanding the factors that cause inbox providers to block senders
• Craft relevant messaging with effective subject lines, savvy designs, and smart targeting
• Automate your messaging so you address moments that matter and create highly engaging subscriber journeys
• Develop solid workflows that avoid errors and speed up production