Beyond the Core: Expand Your Market Without Abandoning Your Roots
Beyond the Core: Expand Your Market Without Abandoning Your Roots
Zook, Chris
product information
Condition: New, UPC: 9781578519514, Publication Date: Thu, January 1, 2004, Type: Hardcover ,
join & start selling
description
but only one in five growth strategies succeeds. In Profit from the Core, strategy expert Chris Zook revealed how to grow profitably by focusing on and achieving full potential in the core business. But what happens when your core business provides insufficient new growth or even hits the wall? In Beyond the Core, Zook outlines an expansion strategy based on putting together combinations of adjacency moves into areas away from, but related to, the core business, such as new product lines or new channels of distribution. These sequences of moves carry less risk than diversification, yet they can create enormous competitive advantage, because they stem directly from what the company already knows and does best. Based on extensive research on the growth patterns of thousands of companies worldwide, including CEO interviews with 25 top performers in adjacency growth, Beyond the Core 1) identifies the adjacency pattern that most dramatically increases the odds of success: "relentless repeatability;" 2) offers a systematic approach for choosing among a range of possible adjacency moves; and 3) shows how to time adjacency moves during a variety of typical business situations. Beyond the Core shows how to find and leverage the best avenues for growth--without damaging the heart of the firm.
reviews

Be the first to write a review

member goods

No member items were found under this heading.

notems store

The Mammy

by O'Carroll, Brendan

Paperback /Paperback

$11.25

At the Pumpkin Patch

by Peters, Katie

Hardcover /Library Binding

$24.49

listens & views

ALREADY SOMEPLACE WARM (DIG)

by HARLEY,BILL

COMPACT DISC

out of stock

$14.50

AUTHOR'S EDITION (UK)

by BARABAS LORINC EKLEKTRIC

COMPACT DISC

out of stock

$15.99

ONE HIT TO THE HEART

by NIGHTSTRIKE

COMPACT DISC

out of stock

$13.99

Return Policy

All sales are final

Shipping

No special shipping considerations available.
Shipping fees determined at checkout.
promoting relevance through notable postings ]
share it, buy it, sell it ]

A notem is a post that highlights an experience, idea, topic of interest, an event ... whatever a member believes worthy of discussion. Each notem becomes a pathway by which to make meaningful connections.

notems is a free, global social network that rewards members by the number and quality of notems they post.

notemote® © . Privacy Policy. Developed by Hartmann Software Group