8BUILDING YOUR CULTURE Why Bad Decisions Are As Critical As Good Ones Business is hard. Arnie Malham, founder and president of cj Advertising, understands this thoroughly. But the challenges that make business hard are more than just obstacles--they are the foundation to building and strengthening a culture that attracts the best people to do the best work. To invest in your people is a return on investment in your business, and in Worth Doing Wrong, Malham covers strategies for investing in your employees by banding together to smash business goals, creating win-win relationships, generating buzz, and building a rockin' workplace.