Scientific Advertising
Scientific Advertising
Hopkins, Claude
product information
Condition: New, UPC: 9781603868044, Publication Date: Sat, February 1, 2014, Type: Hardcover ,
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description
ising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business

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