1Offering an insider's view of the inner workings of the luxury world, The Luxury Alchemist is the ultimate guide for anyone aspiring to create or grow their own luxury brand. With an in-depth analysis of the ever-evolving luxury market to the Magic Ingredients needed to launch a luxury brand, this title features intriguing stories and anecdotes from leading companies and revered names. From Herm s, Daniel Boulud, Vera Wang, and Loro Piana to Burberry, John Hardy, J. Mendel, and Reem Acra, Maisonrouge meticulously leads readers through the strategies that these successful brands employed in order to make it to the top. A second section takes readers through two up-and-coming startups, Savelli and Virgin Galactic.