med "too big to fail" failed miserably, and major banks, auto companies, and other giants needed government bailouts to survive. Outside of the media spotlight, thousands of companies struggle every day with expensive, time-consuming challenges with customers, employees, and vendors. And then there are those companies that manage to thrive in good times and bad, have dedicated, happy employees, and legions of loyal customers. What's their secret?

Lisa Huetteman knows. Drawing on over 30 years' experience working with both Fortune 100 and small businesses, Lisa has distilled the essential ingredients for building long term business success in her new book, The Value of Core Values: Five Keys to Success through Values-Centered Leadership. Lisa shows how companies that identify and explicitly define their core values, hire people who share them, and live them every day operate with a united vision and purpose that leads to exceptional performance and profitability.

Highlighting the difference between a marketing tag line based on words and core values that are truly integrated into the life of a business, Lisa draws upon the experiences of successful leaders and companies to show how living core values works in reality, and offers concrete steps to show readers what they can do to reap similar benefits.

This book challenges anyone leading a business to integrate key ideals into daily operations by using inspiring and practical case studies. By implementing the Five Keys described in this book, any business can become a values-centric organization where the leadership team drives a change in culture leading to sustainable and tangible success. More importantly, leaders can recognize and grow to appreciate that the greatest value of core values is ultimately in the values themselves.