A larger-than-life figure in the design community with a client list to match, Paula Scher turned her first major project as a partner at Pentagram into a formative twenty-five-year relationship with the Public Theater in New York. This behind-the-scenes account of the relationship between Scher and the Public, as it's affectionately known, chronicles over two decades of brand and identity development and an evolving creative process in a unique autobiography of graphic design.