"Dale uses his vast experience as a consumer advocate and combines it with common-sense reminders to offer actionable advice on how to spot a scam, and how to deal with it. "
--Dan Abrams, Chief Legal Affairs Anchor, ABC News

CONSUMER INVESTIGATOR DALE CARDWELL has a mission: to promote ethical business practices that empower consumers and expose scammers. After twenty-five years as a television journalist uncovering high-profile corruption, he realized he could make a bigger impact in the lives of the public he vowed to protect. Instead of reporting on someone who had already been exploited, he could intervene on the victim's behalf and help them seek restitution. Thus TrustDALE was born. Endeavoring to establish a community of trust, Dale developed a system by which consumers could get great products and services at fair prices, and companies could sell those products and services at a fair profit.

In this consumer-oriented handbook, Dale shares his seven-step strategy to becoming a savvy consumer. Learn how to identify a scam before you get swindled--this time, experience won't be your teacher. His investigative standard, vetted across numerous businesses, lays down both offensive and defensive tactics for getting the jump on con artists and saving your hard-earned money. Don't get scammed, get smart

"A reliable guide on how to protect yourself from scam artists bent on stealing your hard-earned money."
--Thurbert E. Baker Former Attorney General of Georgia

"A must for any informed consumer."
--Roy E. Barnes Former Governor of Georgia