lity to persuade and influence others. In Ignite a Shift, motivated individuals will ignite their thinking and see tangible changes in their everyday behavior as they gain strategies to become more effective leaders and persuaders. Stephen McGarvey provides the knowledge, tools, and techniques needed to optimize personal and professional success.

In Ignite a Shift, Stephen McGarvey takes readers on a journey to explore the subtleties of how persuasion works, including ways to influence oneself and others. On this journey, individuals will discover the importance of rapport as the foundation for persuasion and influence. They will also examine communication and memory techniques as they look closely at the underappreciated impact of language on engaging and guiding others.

Stephen McGarvey's instruction can help anyone identify and harness the motivational factors that drive people's choices and behaviors. Learn how to negotiate effectively, move from a Current State to a Desired State, and also consider the significance of "SMART" outcomes in the context of setting well-defined objectives, with Ignite a Shift.