• The authors' simple model is easy to understand, and clarifying for busy executives who have heard so much about AI but haven't wrapped their heads around it
• Yet it's hard to put into practice and apply if you're not one of them, so there's good reason to buy the book still
• Despite many books on robots, the book is ahead of the curve in presenting something useful

Audience: This book is targeted at decision‐makers who want to understand how artificial intelligence will affect their business: business leaders, especially those tasked with thinking through strategy and capital allocation decisions.

Announced first printing: 20,000
Laydown goal: 3,500