Tickling Sharks: How We Sold Business on Sustainability
Tickling Sharks: How We Sold Business on Sustainability
Elkington, John
product information
Condition: New, UPC: 9781639080885, Type: Paperback ,
join & start selling
description
to Power

Sustainability is going mainstream-but where did the story start? For decades, the traditional capitalist business model required growth at all costs. Business-as-usual guaranteed unsustainability. Now, in contrast, we see growing adoption of greener practices, but where did these ideas come from-and where are the linked movements headed?

Drawing on a half century of experience since the early seventies, "Godfather of Sustainability" John Elkington explains how a series of societal pressure waves have helped to transform business, markets, and, ultimately, capitalism. He explains how he came to "tickle" the human sharks of the corporate world, encouraging them to embrace once-unthinkable ways of addressing new social, economic, environmental, and governance priorities.

John's candid memoir tracks his colorful journey through youthful misadventures and inspirations to his pioneering work making business sense of sustainability. Written in a knowledgeable, thoughtful, and humorous voice, this witness statement explains-and criticizes-progress to date before sketching a manifesto for those determined to make the global economy more responsible, more resilient, and, crucially, more regenerative.

reviews

Be the first to write a review

member goods

No member items were found under this heading.

listens & views

REPLAY (BONUS TRACKS) (JPN)

by T BELL

COMPACT DISC

out of stock

$22.99

QUE CARA E ESSA (EP)

by MANON

12-INCH SINGLE

out of stock

$12.99

LOST IN THE FIFTIES TONIGHT ...

by MILSAP,RONNIE

COMPACT DISC

out of stock

$13.99

FETE DE MUSETTE

by MURENA,TONY

COMPACT DISC

out of stock

$8.49

Return Policy

All sales are final

Shipping

No special shipping considerations available.
Shipping fees determined at checkout.
promoting relevance through notable postings ]
share it, buy it, sell it ]

A notem is a post that highlights an experience, idea, topic of interest, an event ... whatever a member believes worthy of discussion. Each notem becomes a pathway by which to make meaningful connections.

notems is a free, global social network that rewards members by the number and quality of notems they post.

notemote® © . Privacy Policy. Developed by Hartmann Software Group