il in their first four years. At the same time, the lifespan of large companies is shrinking. Markets are facing unprecedented disruption. But contrary to popular belief, the Digital Revolution is opening up more, not fewer, areas for companies to serve customer needs profitably.

The New Invisible Hand presents a framework for thriving in this new digital world. Inside the book you'll learn how:

* Five technological revolutions (reintermediation, monetization, transparency, channel, and data) are shaping markets, industries, and individual companies
* With the right framework, companies can take advantage of new opportunities and react to competitive threats
* Conventional wisdom about middlemen, price transparency, and monetization models is mistaken
* Innovative companies are seizing the opportunity to better solve their customers' needs

This book is for you if you've ever struggled to understand how your company should react to different competitive threats enabled by changing technology. You'll learn how five technological revolutions are upturning entire industries and determining new winners and losers in the marketplace.

The revolutions of reintermediation, monetization, transparency, channel, and data are the forces that determine who gets what, when, where, how... and at what price. For companies, this represents heretofore unseen levels of peril, but also promise. For customers, this represents an intensified battle to serve their needs best.

While we cannot control these five revolutions, we can choose to see our reality as one of opportunity, rather than crisis. Good companies can survive despite them. Great companies can thrive because of them.

The New Invisible Hand features many companies that are doing just that.

**

The New Invisible Hand is essential reading, full of great content for understanding how to succeed in the economy of today and tomorrow. Kyle T. Westra has done an outstanding job."
- Mitch Golub, founder and former president, Cars.com

"Kyle T. Westra's work is a must-read for any executive who wants to grasp the challenges and opportunities of the digital economy."
- Reuben Jeffery III, former CEO of Rockefeller Financial Services, Inc., and former U.S. under secretary of state

"The New Invisible Hand persuasively demonstrates how digital disruption is an opportunity for companies to serve customers better."
- Scott Case, founding CTO, Priceline, and co-founder and president, Upside Travel

"Kyle T. Westra has written an amazing piece, providing a framework for understanding the technological revolutions disrupting entire industries."
- Tanvi Paharia, senior manager, global strategic pricing, Starbucks