5PATIENTS FIRST There has always been a metaphorical curtain that prevents patients and doctors from communicating with each other effectively. What is it that dentists need to understand to put patients first? And what should patients know when looking for a dentist who satisfies their needs? Though the technology and techniques are constantly changing and evolving in the field of dentistry, one value should remain constant in any dental practice: treating patients right. Dr. Rick Mars wrote The Big Smile: The Principles of Modern Dentistry--For Dentists and Patients to remind dentists how blessed they are to serve in the profession--and also to help patients build strong relationships with their dentists. Dr. Mars's mission is to bridge the gap separating dentists and patients--to peel away that metaphorical curtain and show that dentistry is about more than giving patients healthy and beautiful smiles--it's about changing and transforming lives.