5The funeral business is changing. Don't let it bury you. Since its inception, the funeral and cemetery business has stuck to the status quo. After all, other than taxes, death is the only sure thing in life. But the world is changing more rapidly than ever. As a funeral or cemetery professional, you have to keep up if you don't want to get buried. Written by Jake Johnson, president and CEO of the premier consulting firm for the funeral and cemetery business, Staying Alive in the Funeral Profession holds the insights you need to understand current trends and opportunities to buy, grow, and sell while building a legacy you can be proud of.