Executives are busy people and LinkedIn is an extremely valuable resource. Once leaders know how to use LinkedIn for their desired purpose, they can quickly organize a 5-minute drill to accomplish their desired goals. LinkedIn represents the collaboration of two successful thought leaders, Lori Ruff and Joe Frankie III, both of whom have consulted with and crafted profiles for hundreds of executives since the early days of LinkedIn. They provide recommendations for representing oneself online as well as advice on how to navigate a daily routine for executives and leaders to keep themselves in sight and top of mind to people looking for someone just like them. Whether someone is representing their company or themselves, online image does matter and Lori and Joe show readers how to achieve online networking success.