En este libro, imprescindible para cualquier persona interesada en el mundo de los negocios y las ventas, Jorge Cano retrata la trayectoria que ha seguido J rgen Klaric para convertirse en un empresario exitoso y en uno de los l deres de ventas m s importantes de Latinoam rica.

Lleno de historias personales, aprendizajes y consejos, en Pobre rico millonario aprender s a c mo superar obst culos en tu negocio, c mo perfilar tu producto para llegar al p blico meta, por qu el fracaso es algo positivo para seguir aprendiendo, c mo aplicar las neuroventas en tu empresa, por qu es importante tener una mentalidad de liderazgo, entre muchas otras cosas.

El trabajo de J rgen Klaric y su conocimiento en neurociencias, antropolog a, psicolog a y marketing han transformado diversas empresas trasnacionales como Amway, IKEA, Kimberly Clark, Big Cola, Telef nica Movistar, Telmex, Claro, Sony, Samsung, Nestl , Bayer y General Motors.

ENGLISH DESCRIPTION

Poor Rich Millionaire is the authorized biography of J rgen Klaric, the most important sales leader in the Spanish-speaking world.

In this indispensable book for anyone interested in the world of business and sales, Jorge Cano depicts the trajectory that J rgen Klaric has taken to become a successful businessman and one of the most important sales leaders in Latin America.

Full of personal stories, lessons, and advice, in Poor Rich Millionaire you will learn how to overcome obstacles in your business, how to profile your product to reach your target audience, why failure is something positive to keep learning, how to apply neurosales in your company, why it is important to have a leadership mentality, and much more.

J rgen Klaric's work and his knowledge of neuroscience, anthropology, psychology, and marketing have transformed various multinational companies such as Amway, IKEA, Kimberly Clark, Big Cola, Telef nica Movistar, Telmex, Claro, Sony, Samsung, Nestl , Bayer, and General Motors.