r business if you had to live with your team and clients? Paul Rutter is a customer-experience expert and has survived three decades of life at sea as a cruise director for the largest ships in the world. In You Can't Make This Ship Up, he recounts the hilarity of life on the high seas and the lessons he learned along the way. These lessons and life-defining moments are the perfect guide for sea and land-based businesses to thrive in a culture based around exceptional customer service.