The Transparency Sale: How Unexpected Honesty and Understanding the Buying Brain Can Transform Your Results
The Transparency Sale: How Unexpected Honesty and Understanding the Buying Brain Can Transform Your Results
Caponi, Todd
product information
Condition: New, UPC: 9781646870226, Publication Date: Mon, June 1, 2020, Type: Paperback ,
join & start selling
description
ly transparent. Are you ready for it?
Today, anyone buying anything relies on reviews and feedback shared by strangers and often trust those anonymously posted experiences more than the claims made by the providers of the products or services themselves. They expect to see the full picture and find out all of the pros and cons before making any purchase. And the larger the purchase, the greater the demand for transparency.

What if the key to selling was to do exactly the opposite of what most sales courses tell you to do?
It may be hard to imagine, but something as counterintuitive as leading with your flaws can result in faster sales cycles, increased win rates, and makes competing with you almost impossible. Leveraging transparency and vulnerability in your presentations and your negotiations leads to faster buyer consensus, larger deals, faster payments, longer commitments and more predictable sales forecasts.

In this groundbreaking book, award winning sales leader Todd Caponi will reveal his hard-earned secrets for engaging potential buyers with unexpected honesty and understanding the buying brain to get the deal you want, while delighting your customer with the experience.

reviews

Be the first to write a review

member goods

No member items were found under this heading.

notems store

Merit Badge Murder

by Langtry, Leslie

Paperback /Paperback

The Polar Papers

by Underwood, Joe

Paperback /Paperback

Cat Trivia Page-A-Day Calendar 2024: ...

by Workman Calendars

Calendar/Blank Book /Daily

$12.74

listens & views

VAPOUR / MINDWASH

by SPECIAL REQUEST

12-INCH SINGLE

out of stock

$14.99

IVE GOT A FEELING

by GRIFFIN,BISHIP EDMUND R. SR.

COMPACT DISC

out of stock

$8.49

COMPOSER

by STRICKLAND,MIKE

COMPACT DISC

out of stock

$10.75

Return Policy

All sales are final

Shipping

No special shipping considerations available.
Shipping fees determined at checkout.
promoting relevance through notable postings ]
share it, buy it, sell it ]

A notem is a post that highlights an experience, idea, topic of interest, an event ... whatever a member believes worthy of discussion. Each notem becomes a pathway by which to make meaningful connections.

notems is a free, global social network that rewards members by the number and quality of notems they post.

notemote® © . Privacy Policy. Developed by Hartmann Software Group